quite some time ago,
valérie's first piece was hand crafted on a beach in Thailand, her birth country.
the necklace pictured below ↓
at the time,
her silliness was not only tolerated but ENCOURAGED.
NATURALLY, SHE BECAME SILLY.
AS TIME PASSED,
SHE STOPPED MAKING JEWELLERY AND BEGAN TRADING RENEWABLE ENERGY CERTIFICATES.
IT WAS A SERIOUS DECISION.
.
UNTIL HR FOUND OUT,
valérie WAS NOT NATURALLY SERIOUS.
JOBLESS, and silly, ONCE AGAIN, valérie DECIDED TO CREATE MOST SILLY BRAND IN SERIOUS JEWELLERY WORLDWIDE.
THE DEAD SERIOUS JEWELLERY comp.
"MAIS MAMAN,
I'M DEAD SERIOUS"
- tds CHIEF CEO AFTER VOWING TO NEVER GO CORPORATE AGAIN.
AND IT JUST SO TURNS OUT
the name stuck.
ARE YOU SILLY OR SERIOUS?